CASE STUDY

For this event, we work with our US partner to ensure we can comply with strict union regulations.

This exhibition promotes Scottish tourism products to a very defined, prestigious and knowledgeable buyer group.

Our current design features striking upper level branding for VisitScotland, with lower level graphics and video imagery for partner businesses. Ambient lighting, comfortable partner positions and enjoyable catering compliment the stand to create a little slice of Scotland at the MANDALAY BAY in Las Vegas.

We manage presentations during the day to pre-determined hosted buyer groups. These presentations are timed to give both a Scotland overview by the VisitScotland team and to allow the option for an individual short meeting with stand partners, Gleneagles Hotel, for example.

The presentations and meetings continue throughout the day until at about 16:30 we are required to clear the internal floor area of all furniture prior to event managing evening receptions. These are Scottish themed and feature music and video presentations, whisky tasting and, believe it or not, a ceilidh complete with bagpipes. We have worked with VisitScotland for many years and have formed a close relationship as a member of the extended team.

VisitScotland evaluate the performance of the events against objectives, conducting research amongst stand partners as well as the wider industry following every event. We participate in the process, reviewing the feedback and entering into consultation with VisitScotland to discuss and agree areas of possible innovation. Our experience in delivering these events is a vital component to continuous improvement and we take pride in bringing that experience, bolstered with the experience of other projects around the world, to continue to improve the design, the function and the hospitality we provide.

We have worked with Rocket Exhibitions for 20 years; from the Open Championship to Tartan Week New York, the Commonwealth Games to International Trade Fairs, Rocket have been with us at every major event as a creative partner and first-rate manufacturer. We always know that Rocket will offer us a powerful design and excellent customer service

Rory Archibald
Head of Associations & Sectors atVisitScotland Business Events

It was wonderful to be back at this event, following the COVID-19 delays, and to see so many familiar faces from the hospitality industry return. We’ve a long track record working for hospitality and tourism businesses and, though challenging, the next decade in tourism will be the most innovative yet!